PENGARUH PROMOSI DAN TESTIMONI TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (STUDI KASUS : MAHASISWA DI KECAMATAN MEDAN SELAYANG)
Kata Kunci:
Promotion, Testimoni, Keputusan PembelianAbstrak
The aim of the research is to determine the effect of offers (X1) and recommendations (X2) on purchasing decisions (Y). The research method used in this research is a quantitative method. Based on the research results (t test), sales promotions (X1) have a positive and significant effect on purchasing decisions (Y) with a T value of 19.098 > T table 1.966 and a significance level of 0.000 <0.05, characteristics (X2). ) Tcount = 19.686 > T-Table 1.966 with a significance level of 0.000 < 0.05. Meanwhile, sales promotions (X1) and testimonials (X2) have a positive and significant effect on purchasing decisions (Y), namely with an f test value Fcount of 228.619 > Ftable 3.02 and a probability value of 0.000 < 0.05. The results of this research show that promotions (X1) and testimonials (X2) have a positive and significant effect on purchasing decisions (Y).