PENGARUH ELECTRONIC WORDOF MOUTH DAN DAYA TARIK IKLAN TERHADAP MINAT PENGGUNA JASA TRASPORTASI ONLINE GOJEK DI KOTA MEDAN

Abstrak

This study serves to determine the effect of electronic word of mouth and advertising attractiveness on the interest of users of gojek online transportation services in the city of Medan. Can be calculated on the variable Electronic word of mouth (X1) obtained the value of t count of 7.808 while the value of t table with (df = n-2 = 96-2 = 94) is 1.985 so t count (7.808) > t table (1.985) and sig (0.000) < alpha (0.05), thus Ho is rejected and Ha is accepted so it is concluded that Electronic word of mouth (X1) (T test) has a significant effect on the decisions of Gojek online transportation service users (Y). Advertising attractiveness has a significant effect on the decision to use services at Gojek, it is found that the calculation of the advertising variable (X2) is obtained by the t-count value of 8.124 while the t-table value with (df = n-2 = 96-2 = 94) is 1.985 so t-count (8124 ) > t table (1.985) and sig (0.000) < alpha (0.05), thus Ho is rejected and Ha is accepted so it can be concluded that advertising (X2) (Test f) has a significant effect on the decisions of online transportation service users (Y).