ANALISIS PENGARUH HARBOLNAS (Hari Belanja Online Nasional) DAN PROGRAM SUBSIDI ONGKIR TERHADAP MINAT BELANJA KONSUMEN DI E-COMMERCE
Kata Kunci:
Harbolnas, Postage Subsidy Program, e-commerce, Shopping InterestAbstrak
Harbolnas and the postage subsidy program are considered to be able to increase shopping interest in e-commerce, the beginning of harbolnas until now still gets attention for e-commerce consumers. Postage subsidies are still considered to have an influence in increasing consumer shopping interest in e-commerce. The study used a quantitative method with purposive sampling technique with a total of 100 respondents. The results showed that Harbolnas (X1) had no significant effect on shopping interest and the Ongkir Subsidy Program (X2) had a significant effect on shopping interest in e-commerce, a case study of Ladang Bambu Village, Medan Tuntungan Subdistrict, Medan.
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Diterbitkan
2024-03-30
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Vol 3 Tahun 2024