ANALISIS PENGARUH HARBOLNAS (Hari Belanja Online Nasional) DAN PROGRAM SUBSIDI ONGKIR TERHADAP MINAT BELANJA KONSUMEN DI E-COMMERCE

Penulis

  • Barani Silaban Universitas Quality
  • Lasma Melinda Siahaan Universitas Quality
  • Conie Nopinda Sitepu Universitas Quality

Kata Kunci:

Harbolnas, Postage Subsidy Program, e-commerce, Shopping Interest

Abstrak

Harbolnas and the postage subsidy program are considered to be able to increase shopping interest in e-commerce, the beginning of harbolnas until now still gets attention for e-commerce consumers. Postage subsidies are still considered to have an influence in increasing consumer shopping interest in e-commerce. The study used a quantitative method with purposive sampling technique with a total of 100 respondents. The results showed that Harbolnas (X1) had no significant effect on shopping interest and the Ongkir Subsidy Program (X2) had a significant effect on shopping interest in e-commerce, a case study of Ladang Bambu Village, Medan Tuntungan Subdistrict, Medan.

Unduhan

Diterbitkan

2024-03-30