PENGARUH MOTIVASI DAN INSENTIF TERHADAP KINERJA DRIVER GRAB BIKE DI KOTA MEDAN

Penulis

  • Wibran Amedius

Kata Kunci:

Motivation, Incentives, Performance, Drivers

Abstrak

This research aims to determine the influence of motivation and incentives on the performance of Grab bike drivers in the city of Medan. The location of this research was conducted in the city of Medan, North Sumatra. The population in this study was all members of the Grab bike drivers in the city of Medan, totaling 30,000 drivers. The sampling method used slovin. with the number of samples rounded to 100 respondents, the type of research used is a quantitative approach, data collection in the research uses questionnaires, the data analysis technique used in this research is multiple linear regression analysis, the results of this research are In this research t count > t table (8,594 > 1.984) and the significance level is 0.000 < 0.05, meaning that in this study motivation partially and significantly influences the performance of Grab bike drivers in Medan City. In this research, t count > t table (5.431 > 1.984) and the level of importance is 0.000 < 0.05, meaning that in this research incentives can partially have a significant influence on the performance of Grab Bike Drivers in Medan City. In this study, motivation and incentives can influence performance, because f count > f table (111.798 > 3.10) with a significance level of 0.000 which is smaller than 0.05 (0.000 < 0.05), R Square of 0.697 means 69.7% Performance factors of Grab bike drivers in Medan City can be explained by motivation and incentives.

Unduhan

Diterbitkan

2024-03-30