Analisis Penggunaan E-Commerce terhadap Usaha Mikro, Kecil, dan Menengah (UMKM)

Abstrak

Today's mushrooming digital services have many advantages to make something complicated easier and faster. This also applies in the business world. The presence of digital services makes every transaction activity be it promotion, sale, purchase and marketing of products or services can be carried out electronically or better known as an E-commerce type business. The purpose of this study is to be able to determine the impact of using e-commerce felt by MSMEs actors. In collecting data, this research uses a semi-structured interview method to MSMEs business actors who have used e-commerce to market their products. After conducting interviews, the data obtained was then analyzed using the thematic analysis method, which is a method of analyzing data with the aim of identifying patterns and finding topics based on data collected by researchers (Braun and Clarke, 2006). Several categories explain how MSMEs use e-commerce to obtain analysis results, namely individual features or capabilities possessed by individuals, reasons for not using e-commerce other than what is currently used, several obstacles such as infrastructure, technology, promotion and unpleasant experiences that experienced by MSME entrepreneurs when using e-commerce.