PENGARUH HARGA, LOKASI, DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PADA PERUMAHAN MEDAN RIVER VALLEY RESIDENCE

Abstrak

The purpose of this study was to determine the satisfaction level of Medan River Valley Residence housing consumers from price, location and facilities, whether there is an influence between price, location and facilities on the level of consumer satisfaction and to find out whether housing facilities affect the comfort level of housing residents. The researcher hopes that this research can be a new input for the developer to provide price, location and facilities to its consumers and can be a good input for the surrounding community who want to know the price, location and facilities provided by the developer (developer) if people want to buy existing housing units. In this study, researchers used a type of descriptive quantitative research or often referred to as quantitative research. The results obtained indicate that the effect of price, location and facilities on customer satisfaction either partially or simultaneously. Partially, it shows that (1) Price has a positive and significant effect on consumer satisfaction in Medan River Valley housing, (2) Location has a positive and significant effect on consumer satisfaction in Medan River Valley housing, (3) Facilities have a positive and significant effect on customer satisfaction in Medan River Valley housing, (4) Price, Location and Facilities simultaneously have a positive and significant effect on consumer satisfaction in Medan River Valley Residence housing.