PENGARUH PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KOMPUTER INDOTECH 88 DI MEDAN

Abstrak

Part of Marketing namely Purchasing decisions where individuals have the decision to search from the available options and choose one of these alternatives. Many purchasing decisions are influenced by several factors, including promotion and place. In this study aims to determine whether promotions and places simultaneously or together or individually or partially have a significant effect on purchasing decisions at the Indotech 88 Computer Store in Medan. Associative approach used in this study. The classical assumption test, multiple linear regression, t and f tests as well as the coefficient of determination are the analytical techniques used. This study has a sample of 35 respondents. Research on the Indotech 88 Computer Store in Medan shows the results of F-count > F-table, namely 151.572 > 3.30 with a significance of 0.000 <0.05 meaning that promotion and place simultaneously have a significant effect on purchasing decisions at the Indotech 88 Computer Store in Medan. And t-count > t-table, namely 7.571 > 1.692 with a significant 0.000 <0.05 meaning that promotions partially have a significant effect on purchasing decisions at the Indotech 88 Computer Store in Medan. Likewise t-count > t-table, namely 6.026 > 1.692 with a significant 0.000 <0.05 meaning that location partially has a significant effect on purchasing decisions at the Indotech 88 Computer Store in Medan. The contribution of promotion and place to purchasing decisions is R Square 90.5%, and other variables not examined have an effect of 9.5%. So with this background, the authors are interested in conducting research entitled The Influence of Promotion and Place on Purchasing Decisions at the Indotech 88 Computer Store in Medan.