PENGARUH PERSEPSI HARGA DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI WISATA TAMAN AIR PERCUT

Abstrak

The research data analysis technique uses quantitative methods with multiple linear regression analysis tests using the SPSS Version 23 program. This research uses a sample with a total of 100 visitors as respondents. Primary data collection uses a questionnaire. The research results show that price perception has a significant effect on visitor satisfaction at Percut Water Park Tourism, where the t value for the price perception variable (X1) is 7.833 while the t table is 1.633 and the significance value is 0.000 < 0.05. Facilities have a significant effect on visitor satisfaction at Percut Water Park Tourism, where the t value for the facility variable (X2) is 2.695 while t table is 1.633 and the significance value is 0.008 < 0.05. Perceptions of price and facilities simultaneously and significantly influence visitor satisfaction at Percut Water Park Tourism, where Fcount > Ftable 236.945 > 3.104 at a significant 0.000 < 0.05.