DAMPAK MEDIA SOSIAL TERHADAP PENINGKATAN PARIWISATA SIKABUNG KABUNG, KABUPATEN DELI SERDANG

Abstrak

Social media is media that allows users to carry out social activities with each other via the internet network without being limited by distance, space and time. The aim of this research is to determine the impact of social media on increasing natural tourism in Sikabung Kabung, Deli Serdang Regency. The research method used is qualitative research. The results of the research show that the impact of social media on sikabung kabung tourism has a positive impact. The positive impact felt in the use of social media for sikabung kabung tourism is as a place of promotion, as a place to obtain and disseminate information about sikabung kabung natural tourism but must ensure the truth of the information received. Based on the results of interviews, Sikabung Kabung tourists learn about the natural tourism of Sikabung Kabung through social media such as Instagram, Tik Tok, and Facebook.