PENGARUH KEMUDAHAN PENGGUNAAN DAN PROMOSI TERHADAP MINAT PENGGUNA E-WALLET DANA PADA MAHASISWA FAKULTAS SOSIAL DAN HUKUM UNIVERSITAS QUALITY

Abstrak

The purpose of this study was to determine the effect of ease of use and promotion on the interests of students of the Faculty of Social and Law, Quality University in using the DANA e-wallet. The research method used is quantitative, where primary data is collected by distributing questionnaires to students regularly to the research objectives. The study population consisted of 259 students of the Faculty of Social and Law, with a sample of 157 DANA e-wallet users. Data analysis was carried out through instrument tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the analysis show that ease of use has a significant influence on interest in using the DANA e-wallet, promotion also has a significant influence on interest in using the DANA e-wallet, and together, ease of use and promotion have a significant influence on interest in using the DANA e-wallet. From the results of this study, it can be concluded that ease of use and promotion have a positive and significant impact on the interest of students of the Faculty of Social and Law, Quality University in using the DANA e-wallet.