PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK BRIMO TERHADAP KEPUASAAN NASABAH KCP BRI CABANG TEMBUNG

Abstrak

The conclusion of this research is to determine the influence of the quality of benefits on customer fulfillment in the BRI Tembung KCP section and to determine the influence of the quality of Brimo goods on customer fulfillment in the BRI Tembung KCP section. This investigation was carried out at KCP BRI, Tembung local service. Serdang Shop Position Address Jalan Besar TembungNo. 104, Percut Sei Tuan District. Those tested in this consideration are visitors to the BRI KCP Tembung Department. Information investigation is carried out using clear measurements and deductible measurements. There was an investigation into the influence of product quality and quality of goods on client fulfillment, the author concluded that the results of the proposition test determined that at the same time the quality of goods and the quality of benefits had a significant influence on client fulfillment. The emergence of test proposition settings that do not fully benefit quality features has an important impact on compliance. visitors, and the results of proposition testing establish that product quality does not have an important impact on client fulfillment. Bank Bri Tembung encourages improving the quality of benefits and quality of goods advertised and implemented so that these variables can become supporting variables for improvement client fulfillment, another investigation will be carried out so that it can influence client fulfillment that has not been considered in this investigation so that the investigation that occurs can better describe the actual conditions in the long term.